The web redesign started with an outline from our content and digital strategy team for two top-tier pages — the homepage and a key product feature page. From there, my digital design team explored concepts, and I pushed some early directions that were genuinely bold and unconventional, using Claude Code to prototype the interactions so stakeholders could feel the idea rather than just look at a static comp. Once a direction was approved, my role shifted to building the foundation: a full component library that was development-ready and translated cleanly into Contentful, built alongside our web engineers to understand exactly what the platform could and couldn’t support. I set up Figma governance and proposed a branching workflow so every new component and token change was documented and accounted for, and built out QA documentation in Figma so the system would still be usable — and used correctly — long after launch. I also built a Python script to pull metadata across every page requiring it and auto-generate OG images for each page across all 7 regions, removing what had been manual, repetitive prep work ahead of launch.