Illustration & Icon Systems

Illustration & Icon Systems

Illustration & Icon Systems

Overivew

Outside my full-time roles, I've built illustration and icon systems for a range of freelance and contract clients through Mooandi Design — work that spans healthcare, consumer products, and consulting, each with its own brand constraints but the same underlying approach: build a system, not just a set of one-off assets, so the client can keep using it long after I'm done.

skills

Icon Design

Digital Illustration

Visual Systems

Infographic Design

tools

Adobe Creative Suites

Figma

Sketch

Illustrator

Amazon Pharmacy

Amazon Pharmacy

Amazon Pharmacy

Context + Approach

Brought on in 2019, right as Amazon acquired PillPack, to help build the icon system for the newly rebranded Amazon Pharmacy — more than 100 icons spanning decorative and utility use, plus empty-state and instructional illustrations. The real challenge wasn't volume, it was translation: given a list of required concepts — allergy, doctor, prescription — I had to design icons that would read as universally and neutrally as possible, with no unintended lean toward any one cultural or visual bias, since these icons needed to work for every user regardless of background. Turnaround was tight, so I ran weekly check-ins with the product team and pushed through multiple rounds of iteration to land on the final set. Six years later, those icons are still live in the Amazon Pharmacy app today.

Brought on in 2019, right as Amazon acquired PillPack, to help build the icon system for the newly rebranded Amazon Pharmacy — more than 100 icons spanning decorative and utility use, plus empty-state and instructional illustrations. The real challenge wasn't volume, it was translation: given a list of required concepts — allergy, doctor, prescription — I had to design icons that would read as universally and neutrally as possible, with no unintended lean toward any one cultural or visual bias, since these icons needed to work for every user regardless of background. Turnaround was tight, so I ran weekly check-ins with the product team and pushed through multiple rounds of iteration to land on the final set. Six years later, those icons are still live in the Amazon Pharmacy app today.

Engagement

Freelance, Mooandi Design.

Capital Brands

Capital Brands

Capital Brands

NutriBullet / Magic Bullet / Baby Bullet

NutriBullet / Magic Bullet / Baby Bullet

Context + Approach

An ongoing engagement since 2018, producing instructional illustrations across Capital Brands' full product line for packaging and instructional use across all their regions, plus icon systems for packaging. The hardest part is always the same balance: illustrating a product prototype accurately enough that it's genuinely easy to interpret and follow as an instruction, while still keeping it on-brand and carrying Capital Brands' fun, approachable visual tone rather than defaulting to dry, purely technical diagrams. To date, this has included 40+ individual product illustrations.

An ongoing engagement since 2018, producing instructional illustrations across Capital Brands' full product line for packaging and instructional use across all their regions, plus icon systems for packaging. The hardest part is always the same balance: illustrating a product prototype accurately enough that it's genuinely easy to interpret and follow as an instruction, while still keeping it on-brand and carrying Capital Brands' fun, approachable visual tone rather than defaulting to dry, purely technical diagrams. To date, this has included 40+ individual product illustrations.

Engagement

Ongoing freelance, Mooandi Design

Additional Icon Systems

Additional Icon Systems

Additional Icon Systems

Context + Approach

Icon design and system work for additional clients including Obagi, Otezla, and Capital Group — each requiring a distinct visual language built to fit the client's existing brand while staying easy to extend as their needs grew.

Icon design and system work for additional clients including Obagi, Otezla, and Capital Group — each requiring a distinct visual language built to fit the client's existing brand while staying easy to extend as their needs grew.

Engagement

Freelance, Mooandi Design.

Curious about my work? Go ahead, ask.

Vy Tat ☞︎ designer by craft, builder by curiosity.

Vy Tat ☞︎ designer by craft, builder by curiosity.