Consensys Marketing Design
Consensys Marketing Design
Consensys Marketing Design
Overivew
Alongside my core role on Infura and MetaMask, I regularly got pulled into broader Consensys work — the kind of cross-functional support that doesn’t fit neatly into one job title but ends up touching nearly everything. That range is really the story here: legal crisis response, internal tooling, full brand ownership, and support across sub-brands, often with little overlap between them except that Consensys needed someone who could move fast and hold quality across very different kinds of problems. The clearest example was Defend Ethereum — when the company took a public legal stance against the SEC, I led design on the response and took it from zero to fully launched in one week, working directly with our attorney, content, SEO, and web teams under real pressure and real stakes. Elsewhere, I built a data visualization tool that cut chart production time by roughly 70%, led full brand ownership on the Consensys Fellowship Program, worked across sub-brands — full lead designer on Din’s identity from the ground up, a supporting role on Phosphor’s — and produced 3D visual assets using Spline across the broader ecosystem.
Alongside my core role on Infura and MetaMask, I regularly got pulled into broader Consensys work — the kind of cross-functional support that doesn’t fit neatly into one job title but ends up touching nearly everything. That range is really the story here: legal crisis response, internal tooling, full brand ownership, and support across sub-brands, often with little overlap between them except that Consensys needed someone who could move fast and hold quality across very different kinds of problems. The clearest example was Defend Ethereum — when the company took a public legal stance against the SEC, I led design on the response and took it from zero to fully launched in one week, working directly with our attorney, content, SEO, and web teams under real pressure and real stakes. Elsewhere, I built a data visualization tool that cut chart production time by roughly 70%, led full brand ownership on the Consensys Fellowship Program, worked across sub-brands — full lead designer on Din’s identity from the ground up, a supporting role on Phosphor’s — and produced 3D visual assets using Spline across the broader ecosystem.
skills
Art Direction
Brand Identity
Data Visualization
3D Design
Campaign Design
Internal Tooling
Motion
tools
Figma
Claude
Spline 3D
Contentful
Defend Ethereum — SEC vs. Consensys
Defend Ethereum — SEC vs. Consensys
Defend Ethereum — SEC vs. Consensys
Context + Approach
When Consensys took a public legal stance defending Ethereum against the SEC, I served as lead designer on the response — a regulatory hub and landing page, paid media, and blog assets, taken from zero to fully launched in one week. I worked directly with our attorney, content directors, SEO, and web teams to move fast without losing accuracy on a project where the details genuinely mattered. Visually, the response needed to feel serious and resolute rather than reactive — a stark black background, a single sharp lime green, and a key-and-chain motif that read as “unlocking” regulatory clarity rather than panic. As the situation evolved over the following months, the paid media effort grew into a library of 200+ ad variations across Display, LinkedIn, Meta, and X, adapting the campaign’s message as the case developed. It was the fastest, highest-stakes turnaround of my time at Consensys, and the clearest example of design operating under real pressure rather than a normal campaign timeline.
When Consensys took a public legal stance defending Ethereum against the SEC, I served as lead designer on the response — a regulatory hub and landing page, paid media, and blog assets, taken from zero to fully launched in one week. I worked directly with our attorney, content directors, SEO, and web teams to move fast without losing accuracy on a project where the details genuinely mattered. Visually, the response needed to feel serious and resolute rather than reactive — a stark black background, a single sharp lime green, and a key-and-chain motif that read as “unlocking” regulatory clarity rather than panic. As the situation evolved over the following months, the paid media effort grew into a library of 200+ ad variations across Display, LinkedIn, Meta, and X, adapting the campaign’s message as the case developed. It was the fastest, highest-stakes turnaround of my time at Consensys, and the clearest example of design operating under real pressure rather than a normal campaign timeline.
Team
Creative Director: Craig Wong
Product & Engineering Manager: Nazan Kurt
Web Developer: Kevin Chassagne
Motion Designer: Hugo Banda
Data Visualization Tooling
Data Visualization Tooling
Data Visualization Tooling
Context + Approach
A recurring part of my role was taking survey data and translating it visually across web and ebook formats. Doing that by hand in Google Sheets and rebuilding charts manually in Figma for every report was slow and inconsistent, so I built a tool that takes raw data as input and outputs editable, brand-aligned vector charts and graphs directly in Figma — no spreadsheet round-trip required. It cut chart production time by roughly 70%, and kept every chart on-brand by default instead of relying on manual styling each time.
A recurring part of my role was taking survey data and translating it visually across web and ebook formats. Doing that by hand in Google Sheets and rebuilding charts manually in Figma for every report was slow and inconsistent, so I built a tool that takes raw data as input and outputs editable, brand-aligned vector charts and graphs directly in Figma — no spreadsheet round-trip required. It cut chart production time by roughly 70%, and kept every chart on-brand by default instead of relying on manual styling each time.
Team
Product & Engineering Manager: Nazan Kurt
Web Developer: Kevin Chassagne
Fellowship Program Brand Kit
Fellowship Program Brand Kit
Fellowship Program Brand Kit
Context + Approach
Led creative for the Consensys Fellowship Program from the ground up — developing a full brand kit that included art directing the illustration style and photo treatment, and extending the system across social, blog, and NFTs. This was a program identity built entirely from scratch, giving me full ownership over how it looked and felt across every touchpoint.
Led creative for the Consensys Fellowship Program from the ground up — developing a full brand kit that included art directing the illustration style and photo treatment, and extending the system across social, blog, and NFTs. This was a program identity built entirely from scratch, giving me full ownership over how it looked and felt across every touchpoint.
Team
Creative Director: Craig Wong
Owned independently as Lead Designer
Sub-Brand Design
Sub-Brand Design
Sub-Brand Design
Context + Approach
Partnered with our design lead on Consensys sub-brand Phosphor, a product built around the mission of making creator-fan relationships more rewarding through NFT technology — helping develop the brand identity, designing the landing page in WordPress, and assisting with product design look and feel. For Din, I served as lead designer, working with our creative director to build the visual identity from the ground up: logo, color, typography, and a full set of brand guidelines for the new product.
Partnered with our design lead on Consensys sub-brand Phosphor, a product built around the mission of making creator-fan relationships more rewarding through NFT technology — helping develop the brand identity, designing the landing page in WordPress, and assisting with product design look and feel. For Din, I served as lead designer, working with our creative director to build the visual identity from the ground up: logo, color, typography, and a full set of brand guidelines for the new product.
Team
Creative Director: Craig Wong
Design Lead for Phosphor: Tsvetan Mitev
Owned independently as Lead Designer
3D & Visual Asset Production
3D & Visual Asset Production
3D & Visual Asset Production
Context + Approach
Produced 3D visual assets using Spline for both internal use and social content, giving Consensys a more dimensional, tactile visual language than flat graphics alone could carry — particularly useful for translating abstract blockchain concepts into something with real visual presence.
Produced 3D visual assets using Spline for both internal use and social content, giving Consensys a more dimensional, tactile visual language than flat graphics alone could carry — particularly useful for translating abstract blockchain concepts into something with real visual presence.
Team
Owned independently as Designer
